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Using tracking code, Google Analytics can report on data from which systems?
– E-commerce platforms
– Mobile Applications
– Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed?(select all answers that apply)
– Create an Analytics account
– Add Analytics tracking code to each webpage
The Analytics tracking code can collect which of the following?(select all answers that apply)
– Language the browser is set to
– Type of browser
– Device and operating system
When will Google Analytics end a session by default?
-When a user is inactive on your site for 30 minutes or more or closes a browser window
Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
-True
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
-Account > Property > View
A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
(select all answers that apply)
-Property
-View
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
-Admin > Tracking Info > Tracking Code
To use Analytics to collect website data, what must be added to the website page HTML?
-Google Analytics tracking code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
-Immediately after the opening <head> tag of your website
When a new view is created, what data will be included?
-Data from after the view was created
A deleted view can be recovered by account administrators within how many days?
-35
What are the options for filtering data in Google Analytics?
-Exclude data from a view
-Include data in a view
-Modify how data appears in your reports
-All of the above
Why is it important to keep one unfiltered view when using filters with Google Analytics?
-To ensure you can always access the original data
In which order does Google Analytics filter data?
-The order in which the filters are applied
When a filter is applied to a view, what data is affected
-Data from after the filter was created
What feature would be used to compare two date ranges in a report?
-Date range comparison
What does the “Users” metric measure?
-Users that had at least one session on your site in the given date range
What is the “Bounce Rate” in Google Analytics?
– The percentage of visits when a user landed on your website and exited without any interactions
What is a “dimension” in Google Analytics?
-An attribute of a data set that can be organized for better analysis.
What is a “metric” in Google Analytics?
-The numbers in a data set often paired with dimensions.
What is a “secondary dimension” in Google Analytics?
-An additional metric you can add to a report for more specific analysis.
Which Google Analytics visualization compares report data to the website average?
-Comparison view
How can the amount of data in a sampled Google Analytics report be increased?
-Choose “Greater precision” in the sampling pulldown menu
When selecting “Share Template Link” in the dashboard, what will be shared?
-Dashboard only
When a dashboard is shared, users can edit the dashboard configuration.
-True
What setting must be enabled to view data in Demographics and Interests Reports?
-Advertising features
What report would best help identify potential browser issues with website traffic?
-The Browser & OS report
What report shows what mobile devices were used to view a website?
-The Devices report under “Mobile”
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
-Source, Medium, Campaign name
Which “sources” are available in Google Analytics?
(select all answers that apply)
-googlemerchandisestore.com
-(direct)
Which “mediums” are available in Google Analytics?
-organic
-cpc
-referral
Which “channels” are available in the default Channels report?
(select all answers that apply)
-Organic Search
-Display
-Direct
What report can show how particular sections of website content performed?
-Content Drilldown
What report lists the website pages where users first arrived?
-Landing Pages
What report should be used to check if users are leaving from important pages on your website?
-Exit Pages report
Which three tags does Google Analytics require for accurate campaign tracking?
-Medium, Source, and Campaign
Which tags are standard Google Analytics campaign parameters?
(select all answers that apply)
-utm_source
-utm_medium
-utm_content
To quickly generate campaign tags, what tool should be used?
-The URL Builder
Which formats may be used to add a custom campaign parameter to a URL?
-www.googlemerchandisestore.com/?utm_campaign=fallsale
-www.googlemerchandisestore.com/?utm_campaign=fall_sale
Which are examples of Goals in Google Analytics?
(select all answers that apply)
-Making a purchase
-Signing up for a newsletter
-Submitting a contact information form
When creating a Goal in Google Analytics, which are required?
(select all answers that apply)
-Goal Name
-Goal Type
-Goal Slot ID
If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
-/thankyou.html
-/thankyou.php
-/thankyou/receipt.php
-All of the above
AdWords lets users advertise on which properties?
(select all answers that apply)
-Google Search
-Google Display Network
Enabling auto-tagging does what?
-Adds AdWords tags to campaign URLs
What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?
-Bid Adjustments
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
-True
What does Google Analytics call a URL that passes data parameters for reporting?
-A hit
When does the Google Analytics tracking code send a pageview hit to Analytics?
-Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
-Every time a user performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)
-A browser cookie
-A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
-Analytics will not be able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
-False
A session in Google Analytics times out after how many minutes by default?
-30
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
-The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?
-1
Which are Goal types in Google Analytics?
-Destination
-Pages/Screens per session
-Duration
If data is excluded from a view using a filter, it may be recovered within thirty days.
-False
Which of these scopes could be used for dimensions and metrics?
-Hit-level, session-level, or user-level scope
When defining a measurement plan, what is the order of steps?
-Business objectives > key actions > KPIs
What are macro-conversions in a measurement plan?
-The main website actions users take that accomplish stated business goals
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
-Cross-domain tracking
Filters may be applied retroactively to any data that has already been processed.
-False
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
-Filter 1: include U.S. and Canada
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
-Custom Dimension
To pair metrics with dimensions, what should they have in common?
-Same scope
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
-User
Custom Dimensions can be used in which reports?
-As secondary dimensions in Standard reports
-As primary dimensions in Custom Reports
When a Custom Dimension is active, which data will it affect?
-Data collected after the Custom Dimension was applied
To collect the number of comments users posted to a website page, what feature would be used?
-Custom Metric
Custom Metrics can have which scopes?
(select all answers that apply)
-Hit
-Product
What four parameters can be included with an event hit for reporting?
-Category, Action, Label, Value
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
-1
Segments applied to reports can analyze data for which of the following groups?
(select all answers that apply)
-Users 25 to 34 years of age who have their browser set to Spanish
-Users who viewed a webpage, then watched a video
-Users who engaged in social media or email campaigns
Custom segments may be created using which of the following criteria?
(select all answers that apply)
-Dimensions
-Metrics
-Session dates
-Sequences of user actions
How many segments may be applied at once?
-4
Because segments are applied before sampling, segmented data will not be sampled.
-False
What report shows data segmented by channel?
-Channels
AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?
-Display
What report analyzes which webpages get the most traffic and highest engagement?
-All Pages report
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
-Last marketing activity
Multi-channel Funnel reports can credit conversions across which channels?
(select all answers that apply)
-Website referrals
-Paid and organic search
-Custom campaigns
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
-Assisted conversion
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
-Active Users report
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
-Cohort Analysis report
Custom Reports have which capabilities?
-Use multiple dimensions together in the same report
-Create a report with Custom Metrics
-Use a Custom Dimension as a primary dimension
What type of Custom Report shows a static, sortable table with rows of data?
-Flat Table
Which would prevent data from appearing in a Custom Report?
-A filter that filters out all data
-Dimensions and metrics of different scopes
What is “remarketing” in Google Analytics?
-When users are shown targeted ads to bring them back to a website and encourage a conversion
To enable remarketing in Google Analytics, what must first be enabled
-Advertising Reporting Features
-Google AdWords or DoubleClick Bid Manager account linking
Which remarketing audiences can be defined in Google Analytics?
-Users who visited a specific page on a website
-Users who played a video on a website
-Users who speak a particular language
Remarketing can show relevant ads on which Google properties?
-Google Display Network
-Mobile apps
-Google Search
What is the maximum duration a user can be included in a remarketing audience?
-540 days
What Google Analytics data can be used to define a remarketing audience?
-Pre-defined Segment
-Custom Segment
How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?
-1000
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
-Users who viewed a website search result page
-Users who viewed product detail pages
-Users who abandoned their shopping carts
To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?
-The Google Merchant Center
To set up Dynamic Remarketing, what must first be created in Google Analytics?
-Custom Dimension
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