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Using tracking code, Google Analytics can report on data from which systems?

– E-commerce platforms

– Mobile Applications

– Online point-of-sales systems


To collect data using Google Analytics, which steps must be completed?(select all answers that apply)

– Create an Analytics account

– Add Analytics tracking code to each webpage


The Analytics tracking code can collect which of the following?(select all answers that apply)

– Language the browser is set to

– Type of browser

– Device and operating system


When will Google Analytics end a session by default?

-When a user is inactive on your site for 30 minutes or more or closes a browser window


Once Google Analytics processes data, it’s stored in a database where it can’t be modified.



Which represents the hierarchical structure of a Google Analytics account from top to bottom?

-Account > Property > View


A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

(select all answers that apply)




To locate a property’s Analytics tracking code, which sequence of steps should be followed?

-Admin > Tracking Info > Tracking Code


To use Analytics to collect website data, what must be added to the website page HTML?

-Google Analytics tracking code


Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

-Immediately after the opening <head> tag of your website


When a new view is created, what data will be included?

-Data from after the view was created


A deleted view can be recovered by account administrators within how many days?



What are the options for filtering data in Google Analytics?

-Exclude data from a view

-Include data in a view

-Modify how data appears in your reports

-All of the above


Why is it important to keep one unfiltered view when using filters with Google Analytics?

-To ensure you can always access the original data


In which order does Google Analytics filter data?

-The order in which the filters are applied


When a filter is applied to a view, what data is affected

-Data from after the filter was created


What feature would be used to compare two date ranges in a report?

-Date range comparison


What does the “Users” metric measure?

-Users that had at least one session on your site in the given date range


What is the “Bounce Rate” in Google Analytics?

– The percentage of visits when a user landed on your website and exited without any interactions


What is a “dimension” in Google Analytics?

-An attribute of a data set that can be organized for better analysis.


What is a “metric” in Google Analytics?

-The numbers in a data set often paired with dimensions.


What is a “secondary dimension” in Google Analytics?

-An additional metric you can add to a report for more specific analysis.


Which Google Analytics visualization compares report data to the website average?

-Comparison view


How can the amount of data in a sampled Google Analytics report be increased?

-Choose “Greater precision” in the sampling pulldown menu


When selecting “Share Template Link” in the dashboard, what will be shared?

-Dashboard only


When a dashboard is shared, users can edit the dashboard configuration.



What setting must be enabled to view data in Demographics and Interests Reports?

-Advertising features


What report would best help identify potential browser issues with website traffic?

-The Browser & OS report


What report shows what mobile devices were used to view a website?

-The Devices report under “Mobile”


Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

-Source, Medium, Campaign name


Which “sources” are available in Google Analytics?

(select all answers that apply)




Which “mediums” are available in Google Analytics?





Which “channels” are available in the default Channels report?

(select all answers that apply)

-Organic Search




What report can show how particular sections of website content performed?

-Content Drilldown


What report lists the website pages where users first arrived?

-Landing Pages


What report should be used to check if users are leaving from important pages on your website?

-Exit Pages report


Which three tags does Google Analytics require for accurate campaign tracking?

-Medium, Source, and Campaign


Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)





To quickly generate campaign tags, what tool should be used?

-The URL Builder


Which formats may be used to add a custom campaign parameter to a URL?




Which are examples of Goals in Google Analytics?

(select all answers that apply)

-Making a purchase

-Signing up for a newsletter

-Submitting a contact information form


When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

-Goal Name

-Goal Type

-Goal Slot ID


If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?




-All of the above


AdWords lets users advertise on which properties?

(select all answers that apply)

-Google Search

-Google Display Network


Enabling auto-tagging does what?

-Adds AdWords tags to campaign URLs


What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

-Bid Adjustments


If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.



What does Google Analytics call a URL that passes data parameters for reporting?

-A hit


When does the Google Analytics tracking code send a pageview hit to Analytics?

-Every time a user loads a webpage


When does the Google Analytics tracking code send an event hit to Analytics?

-Every time a user performs an action with event tracking


What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

-A browser cookie

-A randomly-assigned unique identifier


What will happen if a user clears the Analytics cookie from their browser?

-Analytics will not be able to associate user behavior data with past data collected by the tracking code

-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page


By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.



A session in Google Analytics times out after how many minutes by default?



To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

-The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?



Which are Goal types in Google Analytics?


-Pages/Screens per session



If data is excluded from a view using a filter, it may be recovered within thirty days.



Which of these scopes could be used for dimensions and metrics?

-Hit-level, session-level, or user-level scope


When defining a measurement plan, what is the order of steps?

-Business objectives > key actions > KPIs


What are macro-conversions in a measurement plan?

-The main website actions users take that accomplish stated business goals


To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

-Cross-domain tracking


Filters may be applied retroactively to any data that has already been processed.



To see data for users from the U.S. and Canada only in a view, which filter would be applied?

-Filter 1: include U.S. and Canada


To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

-Custom Dimension


To pair metrics with dimensions, what should they have in common?

-Same scope


To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?



Custom Dimensions can be used in which reports?

-As secondary dimensions in Standard reports

-As primary dimensions in Custom Reports


When a Custom Dimension is active, which data will it affect?

-Data collected after the Custom Dimension was applied


To collect the number of comments users posted to a website page, what feature would be used?

-Custom Metric


Custom Metrics can have which scopes?

(select all answers that apply)




What four parameters can be included with an event hit for reporting?

-Category, Action, Label, Value


If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?



Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

-Users 25 to 34 years of age who have their browser set to Spanish

-Users who viewed a webpage, then watched a video

-Users who engaged in social media or email campaigns


Custom segments may be created using which of the following criteria?

(select all answers that apply)



-Session dates

-Sequences of user actions


How many segments may be applied at once?



Because segments are applied before sampling, segmented data will not be sampled.



What report shows data segmented by channel?


AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?


What report analyzes which webpages get the most traffic and highest engagement?

-All Pages report


In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

-Last marketing activity


Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

-Website referrals

-Paid and organic search

-Custom campaigns


How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

-Assisted conversion


What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

-Active Users report


What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

-Cohort Analysis report


Custom Reports have which capabilities?

-Use multiple dimensions together in the same report

-Create a report with Custom Metrics

-Use a Custom Dimension as a primary dimension


What type of Custom Report shows a static, sortable table with rows of data?

-Flat Table


Which would prevent data from appearing in a Custom Report?

-A filter that filters out all data

-Dimensions and metrics of different scopes


What is “remarketing” in Google Analytics?

-When users are shown targeted ads to bring them back to a website and encourage a conversion


To enable remarketing in Google Analytics, what must first be enabled

-Advertising Reporting Features

-Google AdWords or DoubleClick Bid Manager account linking


Which remarketing audiences can be defined in Google Analytics?

-Users who visited a specific page on a website

-Users who played a video on a website

-Users who speak a particular language


Remarketing can show relevant ads on which Google properties?

-Google Display Network

-Mobile apps

-Google Search


What is the maximum duration a user can be included in a remarketing audience?

-540 days


What Google Analytics data can be used to define a remarketing audience?

-Pre-defined Segment

-Custom Segment


How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?



Which users could be targeted with Dynamic Remarketing to bring them back to a website?

-Users who viewed a website search result page

-Users who viewed product detail pages

-Users who abandoned their shopping carts


To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

-The Google Merchant Center


To set up Dynamic Remarketing, what must first be created in Google Analytics?

-Custom Dimension

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