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Using tracking code, Google Analytics can report on data from which systems?

– E-commerce platforms

– Mobile Applications

– Online point-of-sales systems

 

To collect data using Google Analytics, which steps must be completed?(select all answers that apply)

– Create an Analytics account

– Add Analytics tracking code to each webpage

 

The Analytics tracking code can collect which of the following?(select all answers that apply)

– Language the browser is set to

– Type of browser

– Device and operating system

 

When will Google Analytics end a session by default?

-When a user is inactive on your site for 30 minutes or more or closes a browser window

 

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

-True

 

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

-Account > Property > View

 

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

(select all answers that apply)

-Property

-View

 

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

-Admin > Tracking Info > Tracking Code

 

To use Analytics to collect website data, what must be added to the website page HTML?

-Google Analytics tracking code

 

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

-Immediately after the opening <head> tag of your website

 

When a new view is created, what data will be included?

-Data from after the view was created

 

A deleted view can be recovered by account administrators within how many days?

-35

 

What are the options for filtering data in Google Analytics?

-Exclude data from a view

-Include data in a view

-Modify how data appears in your reports

-All of the above

 

Why is it important to keep one unfiltered view when using filters with Google Analytics?

-To ensure you can always access the original data

 

In which order does Google Analytics filter data?

-The order in which the filters are applied

 

When a filter is applied to a view, what data is affected

-Data from after the filter was created

 

What feature would be used to compare two date ranges in a report?

-Date range comparison

 

What does the “Users” metric measure?

-Users that had at least one session on your site in the given date range

 

What is the “Bounce Rate” in Google Analytics?

– The percentage of visits when a user landed on your website and exited without any interactions

 

What is a “dimension” in Google Analytics?

-An attribute of a data set that can be organized for better analysis.

 

What is a “metric” in Google Analytics?

-The numbers in a data set often paired with dimensions.

 

What is a “secondary dimension” in Google Analytics?

-An additional metric you can add to a report for more specific analysis.

 

Which Google Analytics visualization compares report data to the website average?

-Comparison view

 

How can the amount of data in a sampled Google Analytics report be increased?

-Choose “Greater precision” in the sampling pulldown menu

 

When selecting “Share Template Link” in the dashboard, what will be shared?

-Dashboard only

 

When a dashboard is shared, users can edit the dashboard configuration.

-True

 

What setting must be enabled to view data in Demographics and Interests Reports?

-Advertising features

 

What report would best help identify potential browser issues with website traffic?

-The Browser & OS report

 

What report shows what mobile devices were used to view a website?

-The Devices report under “Mobile”

 

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

-Source, Medium, Campaign name

 

Which “sources” are available in Google Analytics?

(select all answers that apply)

-googlemerchandisestore.com

-(direct)

 

Which “mediums” are available in Google Analytics?

-organic

-cpc

-referral

 

Which “channels” are available in the default Channels report?

(select all answers that apply)

-Organic Search

-Display

-Direct

 

What report can show how particular sections of website content performed?

-Content Drilldown

 

What report lists the website pages where users first arrived?

-Landing Pages

 

What report should be used to check if users are leaving from important pages on your website?

-Exit Pages report

 

Which three tags does Google Analytics require for accurate campaign tracking?

-Medium, Source, and Campaign

 

Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

-utm_source

-utm_medium

-utm_content

 

To quickly generate campaign tags, what tool should be used?

-The URL Builder

 

Which formats may be used to add a custom campaign parameter to a URL?

-www.googlemerchandisestore.com/?utm_campaign=fallsale

-www.googlemerchandisestore.com/?utm_campaign=fall_sale

 

Which are examples of Goals in Google Analytics?

(select all answers that apply)

-Making a purchase

-Signing up for a newsletter

-Submitting a contact information form

 

When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

-Goal Name

-Goal Type

-Goal Slot ID

 

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

-/thankyou.html

-/thankyou.php

-/thankyou/receipt.php

-All of the above

 

AdWords lets users advertise on which properties?

(select all answers that apply)

-Google Search

-Google Display Network

 

Enabling auto-tagging does what?

-Adds AdWords tags to campaign URLs

 

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

-Bid Adjustments

 

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

-True

 

What does Google Analytics call a URL that passes data parameters for reporting?

-A hit

 

When does the Google Analytics tracking code send a pageview hit to Analytics?

-Every time a user loads a webpage

 

When does the Google Analytics tracking code send an event hit to Analytics?

-Every time a user performs an action with event tracking

 

What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

-A browser cookie

-A randomly-assigned unique identifier

 

What will happen if a user clears the Analytics cookie from their browser?

-Analytics will not be able to associate user behavior data with past data collected by the tracking code

-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

 

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

-False

 

A session in Google Analytics times out after how many minutes by default?

-30

 

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

-The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

-1

 

Which are Goal types in Google Analytics?

-Destination

-Pages/Screens per session

-Duration

 

If data is excluded from a view using a filter, it may be recovered within thirty days.

-False

 

Which of these scopes could be used for dimensions and metrics?

-Hit-level, session-level, or user-level scope

 

When defining a measurement plan, what is the order of steps?

-Business objectives > key actions > KPIs

 

What are macro-conversions in a measurement plan?

-The main website actions users take that accomplish stated business goals

 

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

-Cross-domain tracking

 

Filters may be applied retroactively to any data that has already been processed.

-False

 

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

-Filter 1: include U.S. and Canada

 

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

-Custom Dimension

 

To pair metrics with dimensions, what should they have in common?

-Same scope

 

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

-User

 

Custom Dimensions can be used in which reports?

-As secondary dimensions in Standard reports

-As primary dimensions in Custom Reports

 

When a Custom Dimension is active, which data will it affect?

-Data collected after the Custom Dimension was applied

 

To collect the number of comments users posted to a website page, what feature would be used?

-Custom Metric

 

Custom Metrics can have which scopes?

(select all answers that apply)

-Hit

-Product

 

What four parameters can be included with an event hit for reporting?

-Category, Action, Label, Value

 

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

-1

 

Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

-Users 25 to 34 years of age who have their browser set to Spanish

-Users who viewed a webpage, then watched a video

-Users who engaged in social media or email campaigns

 

Custom segments may be created using which of the following criteria?

(select all answers that apply)

-Dimensions

-Metrics

-Session dates

-Sequences of user actions

 

How many segments may be applied at once?

-4

 

Because segments are applied before sampling, segmented data will not be sampled.

-False

 

What report shows data segmented by channel?

-Channels

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

-Display



What report analyzes which webpages get the most traffic and highest engagement?

-All Pages report

 

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

-Last marketing activity

 

Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

-Website referrals

-Paid and organic search

-Custom campaigns

 

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

-Assisted conversion

 

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

-Active Users report

 

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

-Cohort Analysis report

 

Custom Reports have which capabilities?

-Use multiple dimensions together in the same report

-Create a report with Custom Metrics

-Use a Custom Dimension as a primary dimension

 

What type of Custom Report shows a static, sortable table with rows of data?

-Flat Table

 

Which would prevent data from appearing in a Custom Report?

-A filter that filters out all data

-Dimensions and metrics of different scopes

 

What is “remarketing” in Google Analytics?

-When users are shown targeted ads to bring them back to a website and encourage a conversion

 

To enable remarketing in Google Analytics, what must first be enabled

-Advertising Reporting Features

-Google AdWords or DoubleClick Bid Manager account linking

 

Which remarketing audiences can be defined in Google Analytics?

-Users who visited a specific page on a website

-Users who played a video on a website

-Users who speak a particular language

 

Remarketing can show relevant ads on which Google properties?

-Google Display Network

-Mobile apps

-Google Search

 

What is the maximum duration a user can be included in a remarketing audience?

-540 days

 

What Google Analytics data can be used to define a remarketing audience?

-Pre-defined Segment

-Custom Segment

 

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

-1000

 

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

-Users who viewed a website search result page

-Users who viewed product detail pages

-Users who abandoned their shopping carts

 

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

-The Google Merchant Center

 

To set up Dynamic Remarketing, what must first be created in Google Analytics?

-Custom Dimension

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